![\"\"](\"https:\/\/www.foodstylistvn.com\/wp-content\/uploads\/2025\/05\/mi-tomyum-vietnam-food-stylist_1-copy.jpg\")
<\/a><\/p>\n1. Vai tr\u00f2 c\u1ee7a Action trong Food Photography<\/h3>\n
Theo Nicole S. Young trong cu\u1ed1n “Food Photography: From Snapshots to Great Shots”, c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9ng trong \u1ea3nh gi\u00fap t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem, th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c ngon mi\u1ec7ng v\u00e0 k\u00edch th\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u00f3n \u0103n. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh n\u01b0\u1edbc d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ed5 t\u1eeb mu\u1ed7ng xu\u1ed1ng ho\u1eb7c nguy\u00ean li\u1ec7u nh\u01b0 rau, \u1edbt bay l\u01a1 l\u1eedng gi\u00fap m\u00f3n \u0103n tr\u00f4ng t\u01b0\u01a1i m\u1edbi v\u00e0 s\u1ed1ng \u0111\u1ed9ng h\u01a1n.<\/p>\n
Nghi\u00ean c\u1ee9u th\u1ecb gi\u00e1c h\u1ecdc trong thi\u1ebft k\u1ebf (“Interaction of Color” \u2013 Josef Albers) cho th\u1ea5y chuy\u1ec3n \u0111\u1ed9ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng \u00e1nh nh\u00ecn v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb n\u1ed9i dung h\u00ecnh \u1ea3nh.<\/p>\n
2. C\u00e1c lo\u1ea1i Action ph\u1ed5 bi\u1ebfn trong Food Photography<\/h3>\n\n- \u0110\u1ed5 n\u01b0\u1edbc d\u00f9ng:<\/strong> Mang l\u1ea1i c\u1ea3m gi\u00e1c m\u00f3n \u0103n n\u00f3ng h\u1ed5i, v\u1eeba ho\u00e0n th\u00e0nh.<\/li>\n
- Nguy\u00ean li\u1ec7u bay:<\/strong> \u1edat, chanh, rau th\u01a1m \u0111ang r\u01a1i xu\u1ed1ng nh\u1eb9 nh\u00e0ng, t\u1ea1o c\u1ea3m gi\u00e1c m\u00f3n \u0103n \u0111ang \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n.<\/li>\n
- H\u01a1i n\u01b0\u1edbc b\u1ed1c l\u00ean:<\/strong> T\u0103ng th\u00eam s\u1ef1 h\u1ea5p d\u1eabn, c\u1ea3m gi\u00e1c m\u00f3n \u0103n \u0111ang r\u1ea5t n\u00f3ng v\u00e0 t\u01b0\u01a1i m\u1edbi.<\/li>\n
- R\u1eafc gia v\u1ecb:<\/strong> Gia v\u1ecb nh\u01b0 mu\u1ed1i, ti\u00eau \u0111\u01b0\u1ee3c r\u1eafc nh\u1eb9 xu\u1ed1ng, th\u1ec3 hi\u1ec7n s\u1ef1 tinh t\u1ebf trong kh\u00e2u chu\u1ea9n b\u1ecb.<\/li>\n<\/ul>\n
V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1eeb t\u1ea1p ch\u00ed thi\u1ebft k\u1ebf “Kinfolk Table” th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh r\u1eafc b\u1ed9t m\u00ec, r\u1eafc mu\u1ed1i trong chuy\u1ec3n \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c “moment in progress”\u2014nh\u01b0 th\u1ec3 ng\u01b0\u1eddi xem \u0111ang b\u01b0\u1edbc v\u00e0o khung c\u1ea3nh th\u1eadt.<\/p>\n
3. K\u1ef9 thu\u1eadt t\u1ea1o Action h\u1ea5p d\u1eabn<\/h3>\n\n- Ch\u1ecdn \u0111i\u1ec3m nh\u1ea5n r\u00f5 r\u00e0ng:<\/strong> M\u1ed7i b\u1ee9c \u1ea3nh ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c hai h\u00e0nh \u0111\u1ed9ng ch\u00ednh, tr\u00e1nh g\u00e2y r\u1ed1i m\u1eaft. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nguy\u00ean l\u00fd “Gestalt – Law of Figure and Ground”<\/strong>, trong \u0111\u00f3 m\u1eaft ng\u01b0\u1eddi t\u1ef1 \u0111\u1ed9ng ph\u00e2n bi\u1ec7t ch\u1ee7 th\u1ec3 (figure) v\u1edbi ph\u00f4ng n\u1ec1n (ground). Khi ch\u1ee7 th\u1ec3 h\u00e0nh \u0111\u1ed9ng c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao v\u1edbi n\u1ec1n ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u1eb7t trong khu v\u1ef1c d\u1ec5 t\u1eadp trung, b\u1ed9 n\u00e3o s\u1ebd nhanh ch\u00f3ng nh\u1eadn di\u1ec7n \u0111\u00e2u l\u00e0 h\u00e0nh \u0111\u1ed9ng ch\u00ednh, t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd v\u00e0 ghi nh\u1edb.<\/li>\n
- Ki\u1ec3m so\u00e1t \u00e1nh s\u00e1ng:<\/strong> \u00c1nh s\u00e1ng t\u1eeb ph\u00eda b\u00ean ho\u1eb7c sau gi\u00fap l\u00e0m n\u1ed5i b\u1eadt chuy\u1ec3n \u0111\u1ed9ng. Trong cu\u1ed1n “Light Science & Magic” c\u1ee7a Fil Hunter, Steven Biver v\u00e0 Paul Fuqua, vi\u1ec7c ki\u1ec3m so\u00e1t \u00e1nh s\u00e1ng gi\u00fap nh\u1ea5n m\u1ea1nh k\u1ebft c\u1ea5u, \u0111\u1ed9 b\u00f3ng v\u00e0 t\u1ea1o chi\u1ec1u s\u00e2u chuy\u1ec3n \u0111\u1ed9ng.<\/li>\n
- Ch\u1ee5p \u0111\u00fang th\u1eddi \u0111i\u1ec3m:<\/strong> Bryan Peterson trong “Understanding Exposure” g\u1ecdi \u0111\u00e2y l\u00e0 “decisive moment” \u2013 kho\u1ea3nh kh\u1eafc v\u00e0ng gi\u00fap h\u00ecnh \u1ea3nh tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n
4. \u1ea2nh h\u01b0\u1edfng c\u1ee7a nguy\u00ean t\u1eafc \u0111i\u1ec3m t\u1ee5 (Vanishing Point) trong ph\u1ed1i c\u1ea3nh<\/h3>\n
Nguy\u00ean t\u1eafc \u0111i\u1ec3m t\u1ee5 l\u00e0 k\u1ef9 thu\u1eadt t\u1eeb h\u1ed9i h\u1ecda c\u1ed5 \u0111i\u1ec3n, \u0111\u01b0\u1ee3c Ernest R. Norling tr\u00ecnh b\u00e0y r\u00f5 trong “Perspective Made Easy”. \u0110i\u1ec3m t\u1ee5 l\u00e0 n\u01a1i c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1i c\u1ea3nh h\u1ed9i t\u1ee5, gi\u00fap d\u1eabn d\u1eaft \u00e1nh nh\u00ecn v\u00e0o \u0111i\u1ec3m ch\u00ednh. Vi\u1ec7c \u0111\u1eb7t action nh\u01b0 \u0111\u1ed5 n\u01b0\u1edbc hay r\u01a1i nguy\u00ean li\u1ec7u g\u1ea7n \u0111i\u1ec3m t\u1ee5 s\u1ebd gi\u00fap kh\u00e1n gi\u1ea3 t\u1eadp trung h\u01a1n v\u00e0o h\u00e0nh \u0111\u1ed9ng.<\/p>\n
V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t \u0111\u0129a m\u00ec c\u00f3 \u0111\u01b0\u1eddng \u0111\u0169a k\u00e9o d\u00e0i theo \u0111\u01b0\u1eddng ch\u00e9o d\u1eabn \u0111\u1ebfn \u0111i\u1ec3m t\u1ee5 ch\u00ednh l\u00e0 ch\u1ed7 r\u1eafc gia v\u1ecb, ng\u01b0\u1eddi xem s\u1ebd l\u1eadp t\u1ee9c t\u1eadp trung v\u00e0o \u0111\u00f3 m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m.<\/p>\n
5. C\u00e1c m\u1eb9o Food Styling gi\u00fap t\u1ea1o Action hi\u1ec7u qu\u1ea3<\/h3>\n\n- Chu\u1ea9n b\u1ecb nguy\u00ean li\u1ec7u k\u1ef9 c\u00e0ng:<\/strong> Nguy\u00ean li\u1ec7u t\u01b0\u01a1i, m\u00e0u s\u1eafc n\u1ed5i b\u1eadt s\u1ebd gi\u00fap action n\u1ed5i b\u1eadt h\u01a1n.<\/li>\n
- S\u1eed d\u1ee5ng d\u1ee5ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/strong> D\u00e2y c\u01b0\u1edbc, que trong su\u1ed1t \u0111\u1ec3 t\u1ea1o th\u1ebf bay t\u1ef1 nhi\u00ean.<\/li>\n
- H\u1eadu k\u1ef3 h\u1ee3p l\u00fd:<\/strong> H\u1eadu k\u1ef3 nh\u1eb9 nh\u00e0ng \u0111\u1ec3 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u00ednh ch\u00e2n th\u1eadt, t\u0103ng \u0111\u1ed9 trong c\u1ee7a chuy\u1ec3n \u0111\u1ed9ng b\u1eb1ng \u0111i\u1ec1u ch\u1ec9nh clarity v\u00e0 sharpening c\u00f3 ki\u1ec3m so\u00e1t.<\/li>\n<\/ul>\n
6. Li\u00ean k\u1ebft c\u00e1c Action trong m\u1ed9t b\u1ed9 \u1ea3nh chung concept<\/h3>\n\n- T\u00ednh nh\u1ea5t qu\u00e1n thi\u1ebft k\u1ebf (Visual Consistency):<\/strong> Theo “The Elements of Graphic Design” c\u1ee7a Alex W. White, h\u00ecnh \u1ea3nh trong m\u1ed9t b\u1ed9 n\u00ean s\u1eed d\u1ee5ng \u00e1nh s\u00e1ng, ph\u1ed1i c\u1ea3nh, palette m\u00e0u v\u00e0 v\u1eadt d\u1ee5ng \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c li\u1ec1n m\u1ea1ch.<\/li>\n
- C\u1ea5u tr\u00fac tuy\u1ebfn t\u00ednh (Narrative Flow):<\/strong> M\u1ed7i action l\u00e0 m\u1ed9t b\u01b0\u1edbc trong c\u00e2u chuy\u1ec7n: chu\u1ea9n b\u1ecb, ho\u00e0n thi\u1ec7n, th\u01b0\u1edfng th\u1ee9c. V\u00ed d\u1ee5, b\u1ee9c \u0111\u1ea7u l\u00e0 nguy\u00ean li\u1ec7u bay v\u00e0o t\u00f4; b\u1ee9c ti\u1ebfp theo l\u00e0 \u0111\u1ed5 n\u01b0\u1edbc; \u1ea3nh cu\u1ed1i c\u00f9ng l\u00e0 tay \u0111ang c\u1ea7m \u0111\u0169a g\u1eafp.<\/li>\n<\/ul>\n
7. Y\u1ebfu t\u1ed1 t\u00e2m l\u00fd v\u00e0 khoa h\u1ecdc trong vi\u1ec7c s\u1eed d\u1ee5ng Action<\/h3>\n
Theo “Neuromarketing: Exploring the Brain of the Consumer” c\u1ee7a Leon Zurawicki, h\u00ecnh \u1ea3nh c\u00f3 chuy\u1ec3n \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh l\u00ean h\u1ec7 limbic trong n\u00e3o\u2014li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi quy\u1ebft \u0111\u1ecbnh. Chuy\u1ec3n \u0111\u1ed9ng gi\u1ea3 trong \u1ea3nh c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng c\u1ea3m gi\u00e1c t\u01b0\u01a1ng t\u00e1c th\u1eadt, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng k\u00edch th\u00edch th\u1ecb gi\u00e1c v\u00e0 s\u1ef1 ch\u00fa \u00fd.<\/p>\n
Nghi\u00ean c\u1ee9u trong “Designing with the Mind in Mind” (Jeff Johnson) c\u0169ng nh\u1ea5n m\u1ea1nh: m\u1eaft ng\u01b0\u1eddi r\u1ea5t nh\u1ea1y v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed9ng, v\u00e0 b\u1ed9 n\u00e3o s\u1ebd t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean x\u1eed l\u00fd c\u00e1c khu v\u1ef1c c\u00f3 t\u00edn hi\u1ec7u \u0111\u1ed9ng.<\/p>\n
B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh t\u1ea1i nh\u00e0<\/h3>\n
B\u00e0i t\u1eadp 1:<\/strong> Ch\u1ee5p \u1ea3nh \u0111\u1ed5 n\u01b0\u1edbc d\u00f9ng v\u00e0o t\u00f4 m\u00ec. D\u00f9ng \u00e1nh s\u00e1ng chi\u1ebfu t\u1eeb b\u00ean ho\u1eb7c sau \u0111\u1ec3 t\u1ea1o highlight chuy\u1ec3n \u0111\u1ed9ng. Quan s\u00e1t \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c.<\/p>\nB\u00e0i t\u1eadp 2:<\/strong> T\u1ea1o action nguy\u00ean li\u1ec7u r\u01a1i: d\u00f9ng \u1edbt, chanh, rau r\u01a1i v\u00e0o t\u00f4. G\u1eafn th\u1eed d\u00e2y c\u01b0\u1edbc \u0111\u1ec3 ki\u1ec3m so\u00e1t h\u01b0\u1edbng r\u01a1i. Ch\u1ee5p li\u00ean t\u1ee5c \u0111\u1ec3 ch\u1ecdn kho\u1ea3nh kh\u1eafc \u0111\u1eb9p.<\/p>\nB\u00e0i t\u1eadp 3:<\/strong> Ch\u1ecdn m\u1ed9t \u0111\u1ea1o c\u1ee5 t\u1ea1o \u0111i\u1ec3m t\u1ee5 (v\u00ed d\u1ee5: \u0111\u0169a ho\u1eb7c mu\u1ed7ng \u0111\u1eb7t ch\u00e9o) v\u00e0 \u0111\u1eb7t action (r\u1eafc gia v\u1ecb) ngay t\u1ea1i \u0111i\u1ec3m h\u1ed9i t\u1ee5. So s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi khi action \u0111\u1eb7t l\u1ec7ch kh\u1ecfi \u0111i\u1ec3m t\u1ee5.<\/p>\nB\u00e0i t\u1eadp 4:<\/strong> D\u1ef1ng m\u1ed9t b\u1ed9 \u1ea3nh g\u1ed3m 3 t\u1ea5m: nguy\u00ean li\u1ec7u chu\u1ea9n b\u1ecb \u2013 m\u00f3n \u0111ang ho\u00e0n thi\u1ec7n \u2013 m\u00f3n \u0111\u00e3 b\u00e0y l\u00ean b\u00e0n. Gi\u1eef nh\u1ea5t qu\u00e1n \u00e1nh s\u00e1ng, gam m\u00e0u, v\u1eadt d\u1ee5ng.<\/p>\nTh\u1ef1c h\u00e0nh th\u01b0\u1eddng xuy\u00ean nh\u1eefng nguy\u00ean t\u1eafc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng food photography theo h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p v\u00e0 k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn qua t\u1eebng h\u00ecnh \u1ea3nh.<\/p>\n![\"Facebook\"](\"https:\/\/www.foodstylistvn.com\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/96x96\/facebook.png\" "\\"Share")
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<\/a>","protected":false},"excerpt":{"rendered":"T\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng (action) l\u00e0 k\u1ef9 thu\u1eadt quan tr\u1ecdng trong nhi\u1ebfp \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf \u1ea9m th\u1ef1c, gi\u00fap t\u0103ng t\u00ednh s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem. K\u1ef9 thu\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o chi\u1ec1u s\u00e2u th\u1ecb gi\u00e1c m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u00ecn th\u00f4ng qua h\u00ecnh \u1ea3nh t\u0129nh. 1. Vai tr\u00f2 c\u1ee7a Action trong Food Photography Theo Nicole S. Young trong cu\u1ed1n “Food Photography: From Snapshots to Great Shots”, c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9ng trong \u1ea3nh gi\u00fap t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem, th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c ngon mi\u1ec7ng v\u00e0 k\u00edch th\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u00f3n \u0103n. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh n\u01b0\u1edbc d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ed5 t\u1eeb mu\u1ed7ng xu\u1ed1ng ho\u1eb7c nguy\u00ean li\u1ec7u nh\u01b0 rau, \u1edbt bay l\u01a1 l\u1eedng gi\u00fap m\u00f3n \u0103n tr\u00f4ng t\u01b0\u01a1i m\u1edbi v\u00e0 s\u1ed1ng \u0111\u1ed9ng h\u01a1n. Nghi\u00ean c\u1ee9u th\u1ecb gi\u00e1c h\u1ecdc trong thi\u1ebft k\u1ebf (“Interaction of Color” \u2013Xem th\u00eam<\/p>\n","protected":false},"author":1,"featured_media":4880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878"}],"collection":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":1,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions"}],"predecessor-version":[{"id":4881,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions\/4881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media\/4880"}],"wp:attachment":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/categories?post=4878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/tags?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1eeb t\u1ea1p ch\u00ed thi\u1ebft k\u1ebf “Kinfolk Table” th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh r\u1eafc b\u1ed9t m\u00ec, r\u1eafc mu\u1ed1i trong chuy\u1ec3n \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c “moment in progress”\u2014nh\u01b0 th\u1ec3 ng\u01b0\u1eddi xem \u0111ang b\u01b0\u1edbc v\u00e0o khung c\u1ea3nh th\u1eadt.<\/p>\n
3. K\u1ef9 thu\u1eadt t\u1ea1o Action h\u1ea5p d\u1eabn<\/h3>\n\n- Ch\u1ecdn \u0111i\u1ec3m nh\u1ea5n r\u00f5 r\u00e0ng:<\/strong> M\u1ed7i b\u1ee9c \u1ea3nh ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c hai h\u00e0nh \u0111\u1ed9ng ch\u00ednh, tr\u00e1nh g\u00e2y r\u1ed1i m\u1eaft. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nguy\u00ean l\u00fd “Gestalt – Law of Figure and Ground”<\/strong>, trong \u0111\u00f3 m\u1eaft ng\u01b0\u1eddi t\u1ef1 \u0111\u1ed9ng ph\u00e2n bi\u1ec7t ch\u1ee7 th\u1ec3 (figure) v\u1edbi ph\u00f4ng n\u1ec1n (ground). Khi ch\u1ee7 th\u1ec3 h\u00e0nh \u0111\u1ed9ng c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao v\u1edbi n\u1ec1n ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u1eb7t trong khu v\u1ef1c d\u1ec5 t\u1eadp trung, b\u1ed9 n\u00e3o s\u1ebd nhanh ch\u00f3ng nh\u1eadn di\u1ec7n \u0111\u00e2u l\u00e0 h\u00e0nh \u0111\u1ed9ng ch\u00ednh, t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd v\u00e0 ghi nh\u1edb.<\/li>\n
- Ki\u1ec3m so\u00e1t \u00e1nh s\u00e1ng:<\/strong> \u00c1nh s\u00e1ng t\u1eeb ph\u00eda b\u00ean ho\u1eb7c sau gi\u00fap l\u00e0m n\u1ed5i b\u1eadt chuy\u1ec3n \u0111\u1ed9ng. Trong cu\u1ed1n “Light Science & Magic” c\u1ee7a Fil Hunter, Steven Biver v\u00e0 Paul Fuqua, vi\u1ec7c ki\u1ec3m so\u00e1t \u00e1nh s\u00e1ng gi\u00fap nh\u1ea5n m\u1ea1nh k\u1ebft c\u1ea5u, \u0111\u1ed9 b\u00f3ng v\u00e0 t\u1ea1o chi\u1ec1u s\u00e2u chuy\u1ec3n \u0111\u1ed9ng.<\/li>\n
- Ch\u1ee5p \u0111\u00fang th\u1eddi \u0111i\u1ec3m:<\/strong> Bryan Peterson trong “Understanding Exposure” g\u1ecdi \u0111\u00e2y l\u00e0 “decisive moment” \u2013 kho\u1ea3nh kh\u1eafc v\u00e0ng gi\u00fap h\u00ecnh \u1ea3nh tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n
4. \u1ea2nh h\u01b0\u1edfng c\u1ee7a nguy\u00ean t\u1eafc \u0111i\u1ec3m t\u1ee5 (Vanishing Point) trong ph\u1ed1i c\u1ea3nh<\/h3>\n
Nguy\u00ean t\u1eafc \u0111i\u1ec3m t\u1ee5 l\u00e0 k\u1ef9 thu\u1eadt t\u1eeb h\u1ed9i h\u1ecda c\u1ed5 \u0111i\u1ec3n, \u0111\u01b0\u1ee3c Ernest R. Norling tr\u00ecnh b\u00e0y r\u00f5 trong “Perspective Made Easy”. \u0110i\u1ec3m t\u1ee5 l\u00e0 n\u01a1i c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1i c\u1ea3nh h\u1ed9i t\u1ee5, gi\u00fap d\u1eabn d\u1eaft \u00e1nh nh\u00ecn v\u00e0o \u0111i\u1ec3m ch\u00ednh. Vi\u1ec7c \u0111\u1eb7t action nh\u01b0 \u0111\u1ed5 n\u01b0\u1edbc hay r\u01a1i nguy\u00ean li\u1ec7u g\u1ea7n \u0111i\u1ec3m t\u1ee5 s\u1ebd gi\u00fap kh\u00e1n gi\u1ea3 t\u1eadp trung h\u01a1n v\u00e0o h\u00e0nh \u0111\u1ed9ng.<\/p>\n
V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t \u0111\u0129a m\u00ec c\u00f3 \u0111\u01b0\u1eddng \u0111\u0169a k\u00e9o d\u00e0i theo \u0111\u01b0\u1eddng ch\u00e9o d\u1eabn \u0111\u1ebfn \u0111i\u1ec3m t\u1ee5 ch\u00ednh l\u00e0 ch\u1ed7 r\u1eafc gia v\u1ecb, ng\u01b0\u1eddi xem s\u1ebd l\u1eadp t\u1ee9c t\u1eadp trung v\u00e0o \u0111\u00f3 m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m.<\/p>\n
5. C\u00e1c m\u1eb9o Food Styling gi\u00fap t\u1ea1o Action hi\u1ec7u qu\u1ea3<\/h3>\n\n- Chu\u1ea9n b\u1ecb nguy\u00ean li\u1ec7u k\u1ef9 c\u00e0ng:<\/strong> Nguy\u00ean li\u1ec7u t\u01b0\u01a1i, m\u00e0u s\u1eafc n\u1ed5i b\u1eadt s\u1ebd gi\u00fap action n\u1ed5i b\u1eadt h\u01a1n.<\/li>\n
- S\u1eed d\u1ee5ng d\u1ee5ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/strong> D\u00e2y c\u01b0\u1edbc, que trong su\u1ed1t \u0111\u1ec3 t\u1ea1o th\u1ebf bay t\u1ef1 nhi\u00ean.<\/li>\n
- H\u1eadu k\u1ef3 h\u1ee3p l\u00fd:<\/strong> H\u1eadu k\u1ef3 nh\u1eb9 nh\u00e0ng \u0111\u1ec3 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u00ednh ch\u00e2n th\u1eadt, t\u0103ng \u0111\u1ed9 trong c\u1ee7a chuy\u1ec3n \u0111\u1ed9ng b\u1eb1ng \u0111i\u1ec1u ch\u1ec9nh clarity v\u00e0 sharpening c\u00f3 ki\u1ec3m so\u00e1t.<\/li>\n<\/ul>\n
6. Li\u00ean k\u1ebft c\u00e1c Action trong m\u1ed9t b\u1ed9 \u1ea3nh chung concept<\/h3>\n\n- T\u00ednh nh\u1ea5t qu\u00e1n thi\u1ebft k\u1ebf (Visual Consistency):<\/strong> Theo “The Elements of Graphic Design” c\u1ee7a Alex W. White, h\u00ecnh \u1ea3nh trong m\u1ed9t b\u1ed9 n\u00ean s\u1eed d\u1ee5ng \u00e1nh s\u00e1ng, ph\u1ed1i c\u1ea3nh, palette m\u00e0u v\u00e0 v\u1eadt d\u1ee5ng \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c li\u1ec1n m\u1ea1ch.<\/li>\n
- C\u1ea5u tr\u00fac tuy\u1ebfn t\u00ednh (Narrative Flow):<\/strong> M\u1ed7i action l\u00e0 m\u1ed9t b\u01b0\u1edbc trong c\u00e2u chuy\u1ec7n: chu\u1ea9n b\u1ecb, ho\u00e0n thi\u1ec7n, th\u01b0\u1edfng th\u1ee9c. V\u00ed d\u1ee5, b\u1ee9c \u0111\u1ea7u l\u00e0 nguy\u00ean li\u1ec7u bay v\u00e0o t\u00f4; b\u1ee9c ti\u1ebfp theo l\u00e0 \u0111\u1ed5 n\u01b0\u1edbc; \u1ea3nh cu\u1ed1i c\u00f9ng l\u00e0 tay \u0111ang c\u1ea7m \u0111\u0169a g\u1eafp.<\/li>\n<\/ul>\n
7. Y\u1ebfu t\u1ed1 t\u00e2m l\u00fd v\u00e0 khoa h\u1ecdc trong vi\u1ec7c s\u1eed d\u1ee5ng Action<\/h3>\n
Theo “Neuromarketing: Exploring the Brain of the Consumer” c\u1ee7a Leon Zurawicki, h\u00ecnh \u1ea3nh c\u00f3 chuy\u1ec3n \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh l\u00ean h\u1ec7 limbic trong n\u00e3o\u2014li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi quy\u1ebft \u0111\u1ecbnh. Chuy\u1ec3n \u0111\u1ed9ng gi\u1ea3 trong \u1ea3nh c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng c\u1ea3m gi\u00e1c t\u01b0\u01a1ng t\u00e1c th\u1eadt, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng k\u00edch th\u00edch th\u1ecb gi\u00e1c v\u00e0 s\u1ef1 ch\u00fa \u00fd.<\/p>\n
Nghi\u00ean c\u1ee9u trong “Designing with the Mind in Mind” (Jeff Johnson) c\u0169ng nh\u1ea5n m\u1ea1nh: m\u1eaft ng\u01b0\u1eddi r\u1ea5t nh\u1ea1y v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed9ng, v\u00e0 b\u1ed9 n\u00e3o s\u1ebd t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean x\u1eed l\u00fd c\u00e1c khu v\u1ef1c c\u00f3 t\u00edn hi\u1ec7u \u0111\u1ed9ng.<\/p>\n
B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh t\u1ea1i nh\u00e0<\/h3>\n
B\u00e0i t\u1eadp 1:<\/strong> Ch\u1ee5p \u1ea3nh \u0111\u1ed5 n\u01b0\u1edbc d\u00f9ng v\u00e0o t\u00f4 m\u00ec. D\u00f9ng \u00e1nh s\u00e1ng chi\u1ebfu t\u1eeb b\u00ean ho\u1eb7c sau \u0111\u1ec3 t\u1ea1o highlight chuy\u1ec3n \u0111\u1ed9ng. Quan s\u00e1t \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c.<\/p>\nB\u00e0i t\u1eadp 2:<\/strong> T\u1ea1o action nguy\u00ean li\u1ec7u r\u01a1i: d\u00f9ng \u1edbt, chanh, rau r\u01a1i v\u00e0o t\u00f4. G\u1eafn th\u1eed d\u00e2y c\u01b0\u1edbc \u0111\u1ec3 ki\u1ec3m so\u00e1t h\u01b0\u1edbng r\u01a1i. Ch\u1ee5p li\u00ean t\u1ee5c \u0111\u1ec3 ch\u1ecdn kho\u1ea3nh kh\u1eafc \u0111\u1eb9p.<\/p>\nB\u00e0i t\u1eadp 3:<\/strong> Ch\u1ecdn m\u1ed9t \u0111\u1ea1o c\u1ee5 t\u1ea1o \u0111i\u1ec3m t\u1ee5 (v\u00ed d\u1ee5: \u0111\u0169a ho\u1eb7c mu\u1ed7ng \u0111\u1eb7t ch\u00e9o) v\u00e0 \u0111\u1eb7t action (r\u1eafc gia v\u1ecb) ngay t\u1ea1i \u0111i\u1ec3m h\u1ed9i t\u1ee5. So s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi khi action \u0111\u1eb7t l\u1ec7ch kh\u1ecfi \u0111i\u1ec3m t\u1ee5.<\/p>\nB\u00e0i t\u1eadp 4:<\/strong> D\u1ef1ng m\u1ed9t b\u1ed9 \u1ea3nh g\u1ed3m 3 t\u1ea5m: nguy\u00ean li\u1ec7u chu\u1ea9n b\u1ecb \u2013 m\u00f3n \u0111ang ho\u00e0n thi\u1ec7n \u2013 m\u00f3n \u0111\u00e3 b\u00e0y l\u00ean b\u00e0n. Gi\u1eef nh\u1ea5t qu\u00e1n \u00e1nh s\u00e1ng, gam m\u00e0u, v\u1eadt d\u1ee5ng.<\/p>\nTh\u1ef1c h\u00e0nh th\u01b0\u1eddng xuy\u00ean nh\u1eefng nguy\u00ean t\u1eafc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng food photography theo h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p v\u00e0 k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn qua t\u1eebng h\u00ecnh \u1ea3nh.<\/p>\n<\/a><\/a>","protected":false},"excerpt":{"rendered":"T\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng (action) l\u00e0 k\u1ef9 thu\u1eadt quan tr\u1ecdng trong nhi\u1ebfp \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf \u1ea9m th\u1ef1c, gi\u00fap t\u0103ng t\u00ednh s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem. K\u1ef9 thu\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o chi\u1ec1u s\u00e2u th\u1ecb gi\u00e1c m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u00ecn th\u00f4ng qua h\u00ecnh \u1ea3nh t\u0129nh. 1. Vai tr\u00f2 c\u1ee7a Action trong Food Photography Theo Nicole S. Young trong cu\u1ed1n “Food Photography: From Snapshots to Great Shots”, c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9ng trong \u1ea3nh gi\u00fap t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem, th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c ngon mi\u1ec7ng v\u00e0 k\u00edch th\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u00f3n \u0103n. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh n\u01b0\u1edbc d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ed5 t\u1eeb mu\u1ed7ng xu\u1ed1ng ho\u1eb7c nguy\u00ean li\u1ec7u nh\u01b0 rau, \u1edbt bay l\u01a1 l\u1eedng gi\u00fap m\u00f3n \u0103n tr\u00f4ng t\u01b0\u01a1i m\u1edbi v\u00e0 s\u1ed1ng \u0111\u1ed9ng h\u01a1n. Nghi\u00ean c\u1ee9u th\u1ecb gi\u00e1c h\u1ecdc trong thi\u1ebft k\u1ebf (“Interaction of Color” \u2013Xem th\u00eam<\/p>\n","protected":false},"author":1,"featured_media":4880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878"}],"collection":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":1,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions"}],"predecessor-version":[{"id":4881,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions\/4881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media\/4880"}],"wp:attachment":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/categories?post=4878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/tags?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
4. \u1ea2nh h\u01b0\u1edfng c\u1ee7a nguy\u00ean t\u1eafc \u0111i\u1ec3m t\u1ee5 (Vanishing Point) trong ph\u1ed1i c\u1ea3nh<\/h3>\n
Nguy\u00ean t\u1eafc \u0111i\u1ec3m t\u1ee5 l\u00e0 k\u1ef9 thu\u1eadt t\u1eeb h\u1ed9i h\u1ecda c\u1ed5 \u0111i\u1ec3n, \u0111\u01b0\u1ee3c Ernest R. Norling tr\u00ecnh b\u00e0y r\u00f5 trong “Perspective Made Easy”. \u0110i\u1ec3m t\u1ee5 l\u00e0 n\u01a1i c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1i c\u1ea3nh h\u1ed9i t\u1ee5, gi\u00fap d\u1eabn d\u1eaft \u00e1nh nh\u00ecn v\u00e0o \u0111i\u1ec3m ch\u00ednh. Vi\u1ec7c \u0111\u1eb7t action nh\u01b0 \u0111\u1ed5 n\u01b0\u1edbc hay r\u01a1i nguy\u00ean li\u1ec7u g\u1ea7n \u0111i\u1ec3m t\u1ee5 s\u1ebd gi\u00fap kh\u00e1n gi\u1ea3 t\u1eadp trung h\u01a1n v\u00e0o h\u00e0nh \u0111\u1ed9ng.<\/p>\n
V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t \u0111\u0129a m\u00ec c\u00f3 \u0111\u01b0\u1eddng \u0111\u0169a k\u00e9o d\u00e0i theo \u0111\u01b0\u1eddng ch\u00e9o d\u1eabn \u0111\u1ebfn \u0111i\u1ec3m t\u1ee5 ch\u00ednh l\u00e0 ch\u1ed7 r\u1eafc gia v\u1ecb, ng\u01b0\u1eddi xem s\u1ebd l\u1eadp t\u1ee9c t\u1eadp trung v\u00e0o \u0111\u00f3 m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m.<\/p>\n
5. C\u00e1c m\u1eb9o Food Styling gi\u00fap t\u1ea1o Action hi\u1ec7u qu\u1ea3<\/h3>\n\n- Chu\u1ea9n b\u1ecb nguy\u00ean li\u1ec7u k\u1ef9 c\u00e0ng:<\/strong> Nguy\u00ean li\u1ec7u t\u01b0\u01a1i, m\u00e0u s\u1eafc n\u1ed5i b\u1eadt s\u1ebd gi\u00fap action n\u1ed5i b\u1eadt h\u01a1n.<\/li>\n
- S\u1eed d\u1ee5ng d\u1ee5ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/strong> D\u00e2y c\u01b0\u1edbc, que trong su\u1ed1t \u0111\u1ec3 t\u1ea1o th\u1ebf bay t\u1ef1 nhi\u00ean.<\/li>\n
- H\u1eadu k\u1ef3 h\u1ee3p l\u00fd:<\/strong> H\u1eadu k\u1ef3 nh\u1eb9 nh\u00e0ng \u0111\u1ec3 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u00ednh ch\u00e2n th\u1eadt, t\u0103ng \u0111\u1ed9 trong c\u1ee7a chuy\u1ec3n \u0111\u1ed9ng b\u1eb1ng \u0111i\u1ec1u ch\u1ec9nh clarity v\u00e0 sharpening c\u00f3 ki\u1ec3m so\u00e1t.<\/li>\n<\/ul>\n
6. Li\u00ean k\u1ebft c\u00e1c Action trong m\u1ed9t b\u1ed9 \u1ea3nh chung concept<\/h3>\n\n- T\u00ednh nh\u1ea5t qu\u00e1n thi\u1ebft k\u1ebf (Visual Consistency):<\/strong> Theo “The Elements of Graphic Design” c\u1ee7a Alex W. White, h\u00ecnh \u1ea3nh trong m\u1ed9t b\u1ed9 n\u00ean s\u1eed d\u1ee5ng \u00e1nh s\u00e1ng, ph\u1ed1i c\u1ea3nh, palette m\u00e0u v\u00e0 v\u1eadt d\u1ee5ng \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c li\u1ec1n m\u1ea1ch.<\/li>\n
- C\u1ea5u tr\u00fac tuy\u1ebfn t\u00ednh (Narrative Flow):<\/strong> M\u1ed7i action l\u00e0 m\u1ed9t b\u01b0\u1edbc trong c\u00e2u chuy\u1ec7n: chu\u1ea9n b\u1ecb, ho\u00e0n thi\u1ec7n, th\u01b0\u1edfng th\u1ee9c. V\u00ed d\u1ee5, b\u1ee9c \u0111\u1ea7u l\u00e0 nguy\u00ean li\u1ec7u bay v\u00e0o t\u00f4; b\u1ee9c ti\u1ebfp theo l\u00e0 \u0111\u1ed5 n\u01b0\u1edbc; \u1ea3nh cu\u1ed1i c\u00f9ng l\u00e0 tay \u0111ang c\u1ea7m \u0111\u0169a g\u1eafp.<\/li>\n<\/ul>\n
7. Y\u1ebfu t\u1ed1 t\u00e2m l\u00fd v\u00e0 khoa h\u1ecdc trong vi\u1ec7c s\u1eed d\u1ee5ng Action<\/h3>\n
Theo “Neuromarketing: Exploring the Brain of the Consumer” c\u1ee7a Leon Zurawicki, h\u00ecnh \u1ea3nh c\u00f3 chuy\u1ec3n \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh l\u00ean h\u1ec7 limbic trong n\u00e3o\u2014li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi quy\u1ebft \u0111\u1ecbnh. Chuy\u1ec3n \u0111\u1ed9ng gi\u1ea3 trong \u1ea3nh c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng c\u1ea3m gi\u00e1c t\u01b0\u01a1ng t\u00e1c th\u1eadt, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng k\u00edch th\u00edch th\u1ecb gi\u00e1c v\u00e0 s\u1ef1 ch\u00fa \u00fd.<\/p>\n
Nghi\u00ean c\u1ee9u trong “Designing with the Mind in Mind” (Jeff Johnson) c\u0169ng nh\u1ea5n m\u1ea1nh: m\u1eaft ng\u01b0\u1eddi r\u1ea5t nh\u1ea1y v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed9ng, v\u00e0 b\u1ed9 n\u00e3o s\u1ebd t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean x\u1eed l\u00fd c\u00e1c khu v\u1ef1c c\u00f3 t\u00edn hi\u1ec7u \u0111\u1ed9ng.<\/p>\n
B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh t\u1ea1i nh\u00e0<\/h3>\n
B\u00e0i t\u1eadp 1:<\/strong> Ch\u1ee5p \u1ea3nh \u0111\u1ed5 n\u01b0\u1edbc d\u00f9ng v\u00e0o t\u00f4 m\u00ec. D\u00f9ng \u00e1nh s\u00e1ng chi\u1ebfu t\u1eeb b\u00ean ho\u1eb7c sau \u0111\u1ec3 t\u1ea1o highlight chuy\u1ec3n \u0111\u1ed9ng. Quan s\u00e1t \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c.<\/p>\nB\u00e0i t\u1eadp 2:<\/strong> T\u1ea1o action nguy\u00ean li\u1ec7u r\u01a1i: d\u00f9ng \u1edbt, chanh, rau r\u01a1i v\u00e0o t\u00f4. G\u1eafn th\u1eed d\u00e2y c\u01b0\u1edbc \u0111\u1ec3 ki\u1ec3m so\u00e1t h\u01b0\u1edbng r\u01a1i. Ch\u1ee5p li\u00ean t\u1ee5c \u0111\u1ec3 ch\u1ecdn kho\u1ea3nh kh\u1eafc \u0111\u1eb9p.<\/p>\nB\u00e0i t\u1eadp 3:<\/strong> Ch\u1ecdn m\u1ed9t \u0111\u1ea1o c\u1ee5 t\u1ea1o \u0111i\u1ec3m t\u1ee5 (v\u00ed d\u1ee5: \u0111\u0169a ho\u1eb7c mu\u1ed7ng \u0111\u1eb7t ch\u00e9o) v\u00e0 \u0111\u1eb7t action (r\u1eafc gia v\u1ecb) ngay t\u1ea1i \u0111i\u1ec3m h\u1ed9i t\u1ee5. So s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi khi action \u0111\u1eb7t l\u1ec7ch kh\u1ecfi \u0111i\u1ec3m t\u1ee5.<\/p>\nB\u00e0i t\u1eadp 4:<\/strong> D\u1ef1ng m\u1ed9t b\u1ed9 \u1ea3nh g\u1ed3m 3 t\u1ea5m: nguy\u00ean li\u1ec7u chu\u1ea9n b\u1ecb \u2013 m\u00f3n \u0111ang ho\u00e0n thi\u1ec7n \u2013 m\u00f3n \u0111\u00e3 b\u00e0y l\u00ean b\u00e0n. Gi\u1eef nh\u1ea5t qu\u00e1n \u00e1nh s\u00e1ng, gam m\u00e0u, v\u1eadt d\u1ee5ng.<\/p>\nTh\u1ef1c h\u00e0nh th\u01b0\u1eddng xuy\u00ean nh\u1eefng nguy\u00ean t\u1eafc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng food photography theo h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p v\u00e0 k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn qua t\u1eebng h\u00ecnh \u1ea3nh.<\/p>\n<\/a><\/a>","protected":false},"excerpt":{"rendered":"T\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng (action) l\u00e0 k\u1ef9 thu\u1eadt quan tr\u1ecdng trong nhi\u1ebfp \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf \u1ea9m th\u1ef1c, gi\u00fap t\u0103ng t\u00ednh s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem. K\u1ef9 thu\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o chi\u1ec1u s\u00e2u th\u1ecb gi\u00e1c m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u00ecn th\u00f4ng qua h\u00ecnh \u1ea3nh t\u0129nh. 1. Vai tr\u00f2 c\u1ee7a Action trong Food Photography Theo Nicole S. Young trong cu\u1ed1n “Food Photography: From Snapshots to Great Shots”, c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9ng trong \u1ea3nh gi\u00fap t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem, th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c ngon mi\u1ec7ng v\u00e0 k\u00edch th\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u00f3n \u0103n. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh n\u01b0\u1edbc d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ed5 t\u1eeb mu\u1ed7ng xu\u1ed1ng ho\u1eb7c nguy\u00ean li\u1ec7u nh\u01b0 rau, \u1edbt bay l\u01a1 l\u1eedng gi\u00fap m\u00f3n \u0103n tr\u00f4ng t\u01b0\u01a1i m\u1edbi v\u00e0 s\u1ed1ng \u0111\u1ed9ng h\u01a1n. Nghi\u00ean c\u1ee9u th\u1ecb gi\u00e1c h\u1ecdc trong thi\u1ebft k\u1ebf (“Interaction of Color” \u2013Xem th\u00eam<\/p>\n","protected":false},"author":1,"featured_media":4880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878"}],"collection":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":1,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions"}],"predecessor-version":[{"id":4881,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions\/4881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media\/4880"}],"wp:attachment":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/categories?post=4878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/tags?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
6. Li\u00ean k\u1ebft c\u00e1c Action trong m\u1ed9t b\u1ed9 \u1ea3nh chung concept<\/h3>\n\n- T\u00ednh nh\u1ea5t qu\u00e1n thi\u1ebft k\u1ebf (Visual Consistency):<\/strong> Theo “The Elements of Graphic Design” c\u1ee7a Alex W. White, h\u00ecnh \u1ea3nh trong m\u1ed9t b\u1ed9 n\u00ean s\u1eed d\u1ee5ng \u00e1nh s\u00e1ng, ph\u1ed1i c\u1ea3nh, palette m\u00e0u v\u00e0 v\u1eadt d\u1ee5ng \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c li\u1ec1n m\u1ea1ch.<\/li>\n
- C\u1ea5u tr\u00fac tuy\u1ebfn t\u00ednh (Narrative Flow):<\/strong> M\u1ed7i action l\u00e0 m\u1ed9t b\u01b0\u1edbc trong c\u00e2u chuy\u1ec7n: chu\u1ea9n b\u1ecb, ho\u00e0n thi\u1ec7n, th\u01b0\u1edfng th\u1ee9c. V\u00ed d\u1ee5, b\u1ee9c \u0111\u1ea7u l\u00e0 nguy\u00ean li\u1ec7u bay v\u00e0o t\u00f4; b\u1ee9c ti\u1ebfp theo l\u00e0 \u0111\u1ed5 n\u01b0\u1edbc; \u1ea3nh cu\u1ed1i c\u00f9ng l\u00e0 tay \u0111ang c\u1ea7m \u0111\u0169a g\u1eafp.<\/li>\n<\/ul>\n
7. Y\u1ebfu t\u1ed1 t\u00e2m l\u00fd v\u00e0 khoa h\u1ecdc trong vi\u1ec7c s\u1eed d\u1ee5ng Action<\/h3>\n
Theo “Neuromarketing: Exploring the Brain of the Consumer” c\u1ee7a Leon Zurawicki, h\u00ecnh \u1ea3nh c\u00f3 chuy\u1ec3n \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh l\u00ean h\u1ec7 limbic trong n\u00e3o\u2014li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi quy\u1ebft \u0111\u1ecbnh. Chuy\u1ec3n \u0111\u1ed9ng gi\u1ea3 trong \u1ea3nh c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng c\u1ea3m gi\u00e1c t\u01b0\u01a1ng t\u00e1c th\u1eadt, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng k\u00edch th\u00edch th\u1ecb gi\u00e1c v\u00e0 s\u1ef1 ch\u00fa \u00fd.<\/p>\n
Nghi\u00ean c\u1ee9u trong “Designing with the Mind in Mind” (Jeff Johnson) c\u0169ng nh\u1ea5n m\u1ea1nh: m\u1eaft ng\u01b0\u1eddi r\u1ea5t nh\u1ea1y v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed9ng, v\u00e0 b\u1ed9 n\u00e3o s\u1ebd t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean x\u1eed l\u00fd c\u00e1c khu v\u1ef1c c\u00f3 t\u00edn hi\u1ec7u \u0111\u1ed9ng.<\/p>\n
B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh t\u1ea1i nh\u00e0<\/h3>\n
B\u00e0i t\u1eadp 1:<\/strong> Ch\u1ee5p \u1ea3nh \u0111\u1ed5 n\u01b0\u1edbc d\u00f9ng v\u00e0o t\u00f4 m\u00ec. D\u00f9ng \u00e1nh s\u00e1ng chi\u1ebfu t\u1eeb b\u00ean ho\u1eb7c sau \u0111\u1ec3 t\u1ea1o highlight chuy\u1ec3n \u0111\u1ed9ng. Quan s\u00e1t \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c.<\/p>\nB\u00e0i t\u1eadp 2:<\/strong> T\u1ea1o action nguy\u00ean li\u1ec7u r\u01a1i: d\u00f9ng \u1edbt, chanh, rau r\u01a1i v\u00e0o t\u00f4. G\u1eafn th\u1eed d\u00e2y c\u01b0\u1edbc \u0111\u1ec3 ki\u1ec3m so\u00e1t h\u01b0\u1edbng r\u01a1i. Ch\u1ee5p li\u00ean t\u1ee5c \u0111\u1ec3 ch\u1ecdn kho\u1ea3nh kh\u1eafc \u0111\u1eb9p.<\/p>\nB\u00e0i t\u1eadp 3:<\/strong> Ch\u1ecdn m\u1ed9t \u0111\u1ea1o c\u1ee5 t\u1ea1o \u0111i\u1ec3m t\u1ee5 (v\u00ed d\u1ee5: \u0111\u0169a ho\u1eb7c mu\u1ed7ng \u0111\u1eb7t ch\u00e9o) v\u00e0 \u0111\u1eb7t action (r\u1eafc gia v\u1ecb) ngay t\u1ea1i \u0111i\u1ec3m h\u1ed9i t\u1ee5. So s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi khi action \u0111\u1eb7t l\u1ec7ch kh\u1ecfi \u0111i\u1ec3m t\u1ee5.<\/p>\nB\u00e0i t\u1eadp 4:<\/strong> D\u1ef1ng m\u1ed9t b\u1ed9 \u1ea3nh g\u1ed3m 3 t\u1ea5m: nguy\u00ean li\u1ec7u chu\u1ea9n b\u1ecb \u2013 m\u00f3n \u0111ang ho\u00e0n thi\u1ec7n \u2013 m\u00f3n \u0111\u00e3 b\u00e0y l\u00ean b\u00e0n. Gi\u1eef nh\u1ea5t qu\u00e1n \u00e1nh s\u00e1ng, gam m\u00e0u, v\u1eadt d\u1ee5ng.<\/p>\nTh\u1ef1c h\u00e0nh th\u01b0\u1eddng xuy\u00ean nh\u1eefng nguy\u00ean t\u1eafc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng food photography theo h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p v\u00e0 k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn qua t\u1eebng h\u00ecnh \u1ea3nh.<\/p>\n<\/a><\/a>","protected":false},"excerpt":{"rendered":"T\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng (action) l\u00e0 k\u1ef9 thu\u1eadt quan tr\u1ecdng trong nhi\u1ebfp \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf \u1ea9m th\u1ef1c, gi\u00fap t\u0103ng t\u00ednh s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem. K\u1ef9 thu\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o chi\u1ec1u s\u00e2u th\u1ecb gi\u00e1c m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u00ecn th\u00f4ng qua h\u00ecnh \u1ea3nh t\u0129nh. 1. Vai tr\u00f2 c\u1ee7a Action trong Food Photography Theo Nicole S. Young trong cu\u1ed1n “Food Photography: From Snapshots to Great Shots”, c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9ng trong \u1ea3nh gi\u00fap t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem, th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c ngon mi\u1ec7ng v\u00e0 k\u00edch th\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u00f3n \u0103n. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh n\u01b0\u1edbc d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ed5 t\u1eeb mu\u1ed7ng xu\u1ed1ng ho\u1eb7c nguy\u00ean li\u1ec7u nh\u01b0 rau, \u1edbt bay l\u01a1 l\u1eedng gi\u00fap m\u00f3n \u0103n tr\u00f4ng t\u01b0\u01a1i m\u1edbi v\u00e0 s\u1ed1ng \u0111\u1ed9ng h\u01a1n. Nghi\u00ean c\u1ee9u th\u1ecb gi\u00e1c h\u1ecdc trong thi\u1ebft k\u1ebf (“Interaction of Color” \u2013Xem th\u00eam<\/p>\n","protected":false},"author":1,"featured_media":4880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878"}],"collection":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":1,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions"}],"predecessor-version":[{"id":4881,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions\/4881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media\/4880"}],"wp:attachment":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/categories?post=4878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/tags?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
7. Y\u1ebfu t\u1ed1 t\u00e2m l\u00fd v\u00e0 khoa h\u1ecdc trong vi\u1ec7c s\u1eed d\u1ee5ng Action<\/h3>\n
Theo “Neuromarketing: Exploring the Brain of the Consumer” c\u1ee7a Leon Zurawicki, h\u00ecnh \u1ea3nh c\u00f3 chuy\u1ec3n \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng m\u1ea1nh l\u00ean h\u1ec7 limbic trong n\u00e3o\u2014li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi quy\u1ebft \u0111\u1ecbnh. Chuy\u1ec3n \u0111\u1ed9ng gi\u1ea3 trong \u1ea3nh c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng c\u1ea3m gi\u00e1c t\u01b0\u01a1ng t\u00e1c th\u1eadt, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng k\u00edch th\u00edch th\u1ecb gi\u00e1c v\u00e0 s\u1ef1 ch\u00fa \u00fd.<\/p>\n
Nghi\u00ean c\u1ee9u trong “Designing with the Mind in Mind” (Jeff Johnson) c\u0169ng nh\u1ea5n m\u1ea1nh: m\u1eaft ng\u01b0\u1eddi r\u1ea5t nh\u1ea1y v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed9ng, v\u00e0 b\u1ed9 n\u00e3o s\u1ebd t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean x\u1eed l\u00fd c\u00e1c khu v\u1ef1c c\u00f3 t\u00edn hi\u1ec7u \u0111\u1ed9ng.<\/p>\n
B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh t\u1ea1i nh\u00e0<\/h3>\n
B\u00e0i t\u1eadp 1:<\/strong> Ch\u1ee5p \u1ea3nh \u0111\u1ed5 n\u01b0\u1edbc d\u00f9ng v\u00e0o t\u00f4 m\u00ec. D\u00f9ng \u00e1nh s\u00e1ng chi\u1ebfu t\u1eeb b\u00ean ho\u1eb7c sau \u0111\u1ec3 t\u1ea1o highlight chuy\u1ec3n \u0111\u1ed9ng. Quan s\u00e1t \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c.<\/p>\n B\u00e0i t\u1eadp 2:<\/strong> T\u1ea1o action nguy\u00ean li\u1ec7u r\u01a1i: d\u00f9ng \u1edbt, chanh, rau r\u01a1i v\u00e0o t\u00f4. G\u1eafn th\u1eed d\u00e2y c\u01b0\u1edbc \u0111\u1ec3 ki\u1ec3m so\u00e1t h\u01b0\u1edbng r\u01a1i. Ch\u1ee5p li\u00ean t\u1ee5c \u0111\u1ec3 ch\u1ecdn kho\u1ea3nh kh\u1eafc \u0111\u1eb9p.<\/p>\n B\u00e0i t\u1eadp 3:<\/strong> Ch\u1ecdn m\u1ed9t \u0111\u1ea1o c\u1ee5 t\u1ea1o \u0111i\u1ec3m t\u1ee5 (v\u00ed d\u1ee5: \u0111\u0169a ho\u1eb7c mu\u1ed7ng \u0111\u1eb7t ch\u00e9o) v\u00e0 \u0111\u1eb7t action (r\u1eafc gia v\u1ecb) ngay t\u1ea1i \u0111i\u1ec3m h\u1ed9i t\u1ee5. So s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi khi action \u0111\u1eb7t l\u1ec7ch kh\u1ecfi \u0111i\u1ec3m t\u1ee5.<\/p>\n B\u00e0i t\u1eadp 4:<\/strong> D\u1ef1ng m\u1ed9t b\u1ed9 \u1ea3nh g\u1ed3m 3 t\u1ea5m: nguy\u00ean li\u1ec7u chu\u1ea9n b\u1ecb \u2013 m\u00f3n \u0111ang ho\u00e0n thi\u1ec7n \u2013 m\u00f3n \u0111\u00e3 b\u00e0y l\u00ean b\u00e0n. Gi\u1eef nh\u1ea5t qu\u00e1n \u00e1nh s\u00e1ng, gam m\u00e0u, v\u1eadt d\u1ee5ng.<\/p>\n Th\u1ef1c h\u00e0nh th\u01b0\u1eddng xuy\u00ean nh\u1eefng nguy\u00ean t\u1eafc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng food photography theo h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p v\u00e0 k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn qua t\u1eebng h\u00ecnh \u1ea3nh.<\/p>\n T\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng (action) l\u00e0 k\u1ef9 thu\u1eadt quan tr\u1ecdng trong nhi\u1ebfp \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf \u1ea9m th\u1ef1c, gi\u00fap t\u0103ng t\u00ednh s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem. K\u1ef9 thu\u1eadt n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o chi\u1ec1u s\u00e2u th\u1ecb gi\u00e1c m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u00ecn th\u00f4ng qua h\u00ecnh \u1ea3nh t\u0129nh. 1. Vai tr\u00f2 c\u1ee7a Action trong Food Photography Theo Nicole S. Young trong cu\u1ed1n “Food Photography: From Snapshots to Great Shots”, c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9ng trong \u1ea3nh gi\u00fap t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem, th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c ngon mi\u1ec7ng v\u00e0 k\u00edch th\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 m\u00f3n \u0103n. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh n\u01b0\u1edbc d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ed5 t\u1eeb mu\u1ed7ng xu\u1ed1ng ho\u1eb7c nguy\u00ean li\u1ec7u nh\u01b0 rau, \u1edbt bay l\u01a1 l\u1eedng gi\u00fap m\u00f3n \u0103n tr\u00f4ng t\u01b0\u01a1i m\u1edbi v\u00e0 s\u1ed1ng \u0111\u1ed9ng h\u01a1n. Nghi\u00ean c\u1ee9u th\u1ecb gi\u00e1c h\u1ecdc trong thi\u1ebft k\u1ebf (“Interaction of Color” \u2013Xem th\u00eam<\/p>\n","protected":false},"author":1,"featured_media":4880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878"}],"collection":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/comments?post=4878"}],"version-history":[{"count":1,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions"}],"predecessor-version":[{"id":4881,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/posts\/4878\/revisions\/4881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media\/4880"}],"wp:attachment":[{"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/categories?post=4878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodstylistvn.com\/index.php\/wp-json\/wp\/v2\/tags?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/a>","protected":false},"excerpt":{"rendered":"